Data protection declaration

introduction

With the following data protection declaration we would like to inform you which types of your personal data (hereinafter also referred to as “data”) we process, for which purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter also referred to collectively as “online offer”).

The terms used are not gender-specific.

State: 13. April 2020

Summary of contents

responsible person

Angela Meister
Plettenberg Bay
South Africa

email address: angela@zenshiatsu.co.za

Imprint: https://2020.zenshiatsu.co.za/imprint/

Overview of the processing operations

The following overview summarises the types of data processed and the purposes of their processing, with reference to the data subjects. stock data (e.g. names, addresses).content data (e.g. text entries, photographs, videos).contact data (e.g. e-mail, telephone numbers).meta/communication data (e.g. device information, IP addresses).Usage data (e.g. websites visited, interest in content, access times).Contract data (e.g. subject matter of contract, duration, customer category).Payment data (e.g. payment data (e.g. bank details, invoices, payment history).

Special categories of data

  • political opinions.
  • categories of affected persons
  • business and contractual partners.
  • Communication partners.

Purposes of processing

  • Provision of our online offer and user-friendliness.
  • visitor evaluation.
  • office and organisational procedures.
  • direct marketing (e.g. by e-mail or post).
  • feedback (e.g. collecting feedback via online form).
  • Contact requests and communication.
  • Profiling (creating user profiles).
  • Remarketing.
  • Range measurement (e.g. access statistics, recognition of returning visitors).
  • security measures.
  • tracking (e.g. interest/behaviour-related profiling, use of cookies).
  • administration and response to enquiries.

Dependant legal bases

In the following we inform you about the legal bases of the Data Protection Basic Regulation (DSGVO), on the basis of which we process personal data. Please note that in addition to the regulations of the DSGVO, national data protection regulations may apply in your or our country of residence and domicile. If, in addition, more specific legal bases are applicable in individual cases, we will inform you of these in the data protection declaration.

The data subject has given his consent to the processing of personal data relating to him for one or more specific purposes. Consent (Art. 6 para. 1 sent. 1 letter a DSGVO) – The data subject has given his consent to the processing of personal data relating to him for one or more specific purposes.contractual performance and pre-contractual requests (Art. 6 para. 1 sent. 1 letter b. DSGVO) – The processing is necessary for the performance of a contract to which the data subject is party or for carrying out pre-contractual measures taken at the request of the data subject. – The processing is necessary for the purposes of complying with a legal obligation to which the controller is subject. Protection of vital interests (Art. 6 para. 1 sentence 1 letter d. DSGVO) – Processing is necessary to protect vital interests of the data subject or of another natural person. Legitimate interests (Art. 6 para. 1 sent. 1 lit. f. DSGVO) – Processing is necessary to protect the legitimate interests of the controller or of a third party, except where such interests or fundamental rights and freedoms of the data subject require the protection of personal data to be protected.

security measures

We shall take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, extent, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

data processing in third countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if the processing is carried out in the context of the use of services of third parties or the disclosure or transfer of data to other persons, bodies or companies, this is only done in accordance with the legal requirements.

Subject to express consent or transfer required by contract or law, we will only process or hold the data in third countries with a recognised level of data protection, including the US processors certified under the Privacy Shield, or on the basis of special guarantees, such as contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 DSGVO, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

use of cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after his visit within an online offer. The stored information may include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was viewed. The term “cookies” also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also known as “user IDs”)

  • Temporary cookies (also: session cookies):¬†Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
  • First-Party-Cookies:¬†First-Party-Cookies are set by ourselves.
  • Third-Party-Cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information. Cookies can be absolutely necessary for the operation of a website (e.g. to store logins or other user entries or for security reasons).

Notice on legal bases: The legal basis on which we process your personal data with the aid of cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and its improvement) or, if the use of cookies is necessary to fulfil our contractual obligations..

General information on revocation and objection (Opt-Out): Depending on whether the processing is based on consent or legal permission, you have the possibility at any time to revoke any consent given or to object to the processing of your data by cookie technologies (collectively referred to as “Opt-Out”). You can initially declare your objection by means of the settings of your browser, e.g. by deactivating the use of cookies (although this may also restrict the functionality of our online service). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further notices of objection in the context of the information on the service providers and cookies used.

Processing of cookie data on the basis of consent: Before we process data within the scope of the use of cookies or have them processed, we ask the users for consent that can be revoked at any time. Before consent has not been given, cookies are used if necessary, which are necessary for the operation of our online offer. Their use is based on our interest and the interest of the users in the expected functionality of our online offer.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Users (e.g. website visitors, users of online services).
  • Legal basis: Consent (Art. 6 Par. 1 S. 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

We process data of our contractual and business partners, e.g. customers and prospective customers (collectively referred to as “contractual partners”) within the scope of contractual and comparable legal relationships as well as associated measures and within the scope of communication with the contractual partners (or pre-contractual), e.g. in order to answer inquiries.

We process these data for the fulfilment of our contractual obligations, for the safeguarding of our rights and for the purposes of the administrative tasks associated with these data as well as for the business organisation. Within the framework of the applicable law, we only pass on the data of the contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfil legal obligations or with the consent of the contractual partners (e.g. to participating telecommunication, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

Which data is required for the above-mentioned purposes, we will inform the contractual partners before or within the scope of data collection, e.g. in online forms, by special marking (e.g. colours) or symbols (e.g. asterisks or similar), or personally.

We delete the data after expiry of legal warranty and comparable obligations, i.e., in principle after 4 years, unless the data is stored in a customer account, e.g., as long as it must be kept for legal archiving reasons (e.g., for tax purposes usually 10 years). We will delete data that has been disclosed to us by the contractual partner within the scope of an order in accordance with the specifications of the order, in principle after the end of the order.

In so far as it is necessary for the fulfilment of our contract, for the protection of vital interests or legally required, or if the patient’s consent has been obtained, we disclose or transfer the client’s data to third parties or agents, such as authorities, medical institutions, laboratories, billing offices, as well as in the field of IT, office or comparable services, in compliance with the professional legal requirements.

  • Processed data types: Stock data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category).
  • undefined: health data (Art. 9 para. 1 DGSVO), data concerning sexual life or sexual orientation (Art. 9 para. 1 DGSVO), religious or ideological beliefs (Art. 9 para. 1 DGSVO), data revealing racial or ethnic origin, biometric data (Art. 9 para. 1 DGSVO), Genetic data (Art. 9 (1) GDPR), Political opinions.
  • Persons concerned: Interested parties, business and contractual partners.
  • Purposes of processing: Contractual services and performances, contact requests and communication, office and organisational procedures, management and answering of requests.
  • legal bases:Fulfilment of contract and pre-contractual enquiries (Art. 6 Para. 1 S. 1 lit. b. DSGVO), Legal obligation (Art. 6 Para. 1 S. 1 lit. c. DSGVO), Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. DSGVO).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). Readers’ data are processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers or for security reasons. In all other respects we refer to the information on the processing of visitors to our publication medium within the framework of this data protection notice.

Furthermore, we reserve the right to process the information provided by users for the purpose of spam detection based on our legitimate interests.

On the same legal basis we reserve the right, in the case of surveys, to store the IP addresses of users for the duration of the survey and to use cookies to avoid multiple votes.

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Purposes of processing: Contractual services and performance, feedback (e.g. collecting feedback via online form), security measures, administration and answering of enquiries.
  • >>strong>legal bases: Fulfilment of contract and pre-contractual enquiries (Art. 6 Paragraph 1 S. 1 lit. b. DSGVO), legitimate interests (Art. 6 Paragraph 1 S. 1 lit. f. DSGVO), consent (Art. 6 Paragraph 1 S. 1 lit. a DSGVO), protection of vital interests (Art. 6 Paragraph 1 S. 1 lit. d. DSGVO).

Communication via Messenger

We use Messenger for communication purposes and therefore ask you to observe the following information on the functionality of the Messenger, encryption, use of the metadata of the communication and your right to object.

You can also contact us in alternative ways, e.g. by telephone or e-mail. Please use the contact details provided to you or the contact details provided within our online offer.

In case of end-to-end encryption of content (i.e. the content of your message and attachments), we would like to point out that the communication content (i.e. the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of Messenger with encryption enabled, to ensure that the message content is encrypted.

However, we would like to point out to our communication partners that although the messenger providers do not have access to the content, they can find out that and when communication partners communicate with us, as well as technical information on the communication partners’ device used and, depending on the settings of their device, also location information (so-called metadata) is processed.

Notes on legal bases: If we ask communication partners for permission before communicating with them via Messenger, the legal basis of our processing of their data is their consent. Otherwise, if we do not ask for your consent and you contact us, e.g. on your own initiative, we will use Messenger in relation to our contractual partners as well as in the context of contract preparation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners for communication via Messenger. Furthermore, we would like to point out that we will not transmit the contact data provided to us to Messenger for the first time without your consent.

Cancellation, objection and deletion: You can at any time revoke a given consent and object to communication with us via Messenger at any time. In the case of communication via Messenger, we delete the messages in accordance with our general deletion guidelines (i.e., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise, as soon as we can assume that we have answered any information from the communication partners, if no reference to a previous conversation is to be expected and no legal storage obligations stand in the way of deletion.

Reservation of the reference to other communication channels: Finally, we would like to point out that we reserve the right not to answer inquiries about Messenger for reasons of your security. This is the case if, for example, internal contractual matters require special secrecy or if an answer via Messenger does not meet the formal requirements. In such cases, we refer you to more adequate communication channels.

  • Processed data types: Contact data (e.g. e-mail, telephone numbers), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: communication partners.
  • purposes of processing: contact requests and communication, direct marketing (e.g. by e-mail or post).
  • Legal basis: Consent (Art. 6 Para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 Para. 1 sentence 1 lit. f. DSGVO).

Services and service providers:

Provision of the online offer and web hosting

In order to provide our online offer in a secure and efficient manner, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed within the scope of the provision of the hosting offer may include all data concerning the users of our online offer, which are generated within the scope of use and communication. This regularly includes the IP address, which is necessary in order to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or from websites.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). Server log files may include the address and name of the web pages and files accessed, date and time of access, data volume transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the load of the servers and their stability.

  • Processed data types: Content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Required interests (Art. 6 Para. 1 S. 1 lit. f. DSGVO).

advertising communication via e-mail, post, fax or telephone

We process personal data for the purposes of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.

The recipients have the right to revoke their consent at any time or to object to the promotional communication at any time.

After revocation or objection, we may store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete it. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers).
  • Affected persons: Communication partners.

web analysis and optimisation

The web analysis (also known as “reach measurement”) is used to evaluate the streams of visitors to our online offering and may include behaviour, interests or demographic information on visitors, such as age or gender, as pseudonymous values. With the help of the range analysis we can, for example, identify at what time our online offer or its functions or contents are most frequently used or invite reuse. We can also understand which areas require optimization.

Besides web analysis, we can also use test procedures, e.g. to test and optimize different versions of our online offer or its components.

For these purposes, so-called user profiles can be created and stored in a file (so-called “cookie”) or similar procedures with the same purpose can be used. This information may include, for example, the content viewed, the web pages visited and the elements used on them, and technical details such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this data may also be processed, depending on the provider.

The IP addresses of the users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect the users. In general, the data stored in the context of web analysis, A/B testing and optimization are not clear user data (such as e-mail addresses or names), but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask the users for their consent to the use of third party providers, the legal basis for the processing of data is consent. Otherwise, the users’ data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing:Range measurement (e.g. (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behaviour-related profiling, use of cookies), visitor action evaluation, profiling (creation of user profiles).

IP masking (pseudonymisation of the IP address). Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Services and service providers:

  • Matomo: The information generated by the cookie about your use of this website is only stored on our server and is not passed on to third parties; service provider: Web analysis/range measurement in self-hosting; deletion of data: The cookies have a maximum storage period of 13 months; Possibility to object (Opt-Out): Users can object to the processing of their data by Matomo at any time with effect for the future. In this case a so called Opt-Out-Cookie is stored in their browser, which has the consequence that Matomo does not collect any session data anymore. If users delete their cookies, however, this has the consequence that the opt-out cookie is also deleted and must therefore be reactivated by the users..

Presences in social networks

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the territory of the European Union. This may entail risks for the users, because it could, for example, make it more difficult to enforce the rights of the users. With regard to US providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they thereby undertake to comply with the data protection standards of the EU.

Farthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example, user profiles can be created on the basis of user behaviour and the resulting interests of the users. The user profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users’ computers, in which the usage behaviour and interests of the users are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed presentation of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

Even in the case of requests for information and the assertion of rights of the persons concerned, we point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. Should you nevertheless require assistance, you can contact us.

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Legal basis: Justified interests (Art. 6 Para. 1 S. 1 lit. f. DSGVO).

Used services and service providers:

plugins and embedded functions as well as content

We integrate function and content elements into our online offer, which are obtained from the servers of their respective providers (hereinafter referred to as “third party providers”). These can be, for example, graphics, videos or social media buttons and contributions (hereinafter uniformly referred to as “content”)..

The integration always requires that the third party providers of this content process the IP address of the users, because without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of these contents or functions. We make every effort to use only such content whose respective providers use the IP address only to deliver the content. Third party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain technical information about the browser and operating system, the websites to be linked, the time of visit and other details about the use of our online offer as well as being linked to such information from other sources.

Notes on legal bases: If we ask the users for their consent to the use of third party providers, the legal basis for the processing of data is consent. Otherwise, the users’ data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos).
  • Affected persons: users (e.g. website visitors, users of online services).
  • purposes of processing: provision of our online offer and user-friendliness, contractual services and service, tracking (e.g. (e.g. interest/behaviour-related profiling, use of cookies), feedback (e.g. collecting feedback via online form).
  • undefined: Justified interests (Art. 6 Para. 1 p. 1 lit. f. DSGVO), consent (Art. 6 Para. 1 p. 1 lit. a DSGVO).

Services and service providers:

Deletion of data

The data processed by us will be deleted in accordance with the law as soon as their consent authorised for processing is withdrawn or other authorisations cease to apply (e.g.., if the purpose of the processing of these data has ceased or if they are not necessary for the purpose).

If the data are not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law or that are necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be found in the individual data protection notes of this privacy policy.

Change and update of the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the data protection declaration as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes make it necessary for you to cooperate (e.g. to give your consent) or any other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.

rights of the persons concerned

As a data subject, you are entitled to various rights under the DSGVO, which are derived in particular from Art. 15 to 18 and 21 DPA:

  • right to object: you have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you that is carried out pursuant to Art. 6, paragraph 1, letters e or f DPA; this also applies to profiling based on these provisions. If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, insofar as it is linked to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw consent at any time. </You have the right to obtain confirmation as to whether or not data in question are being processed and to obtain information on these data, as well as further information and a copy of the data in accordance with legal requirements. You have the right to ask for the completion of the data concerning you or the correction of incorrect data concerning you, in accordance with the law.

You have the right to obtain confirmation as to whether or not data concerning you are being processed and to obtain information on such data, as well as further information and a copy of the data in accordance with the law. You have the right to obtain the completion of the data concerning you or the correction of inaccurate data concerning you in accordance with the law. </You have the right to ask for the immediate deletion of data concerning you or, alternatively, to ask for a limitation of the processing of the data in accordance with the law. </You have the right to obtain, in accordance with the law, the communication of data concerning you that you have provided to us in a structured, common and machine-readable format or to request their communication to another controller. </You also have the right, in accordance with the law, to lodge a complaint with a supervisory authority, in particular in the Member State in which you have your habitual residence, your place of work or the place where the infringement is alleged, if you consider that the processing of personal data relating to you is in breach of the DPA.

term definitions

This section provides an overview of the terms used in this privacy policy. Many of the terms are taken from the law and are defined above all in Art. 4 DSGVO. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to help you understand them. The terms are sorted alphabetically.

  • visit tracking: “Conversion Tracking” is a method to determine the effectiveness of marketing activities. For this purpose, a cookie is usually stored on the user’s device within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can use this to track whether the ads we have placed on other websites have been successful). IP-Masking:
  • Personal Data: “Personal Data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “Data Subject”); a natural person is considered identifiable if he or she is directly or indirectly, in particular by means of association with an identifier such as a name, an identification number, location data, online identification (e.g., a website address, a website address), or a website address. (e.g. cookie) or one or more special features which reveal the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Range measurement: Range measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behaviour or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can, for example, identify at what time visitors visit their website and what content they are interested in. This enables them to better adapt the contents of the website to the needs of their visitors.
  • Pseudonymous cookies and web beacons are often used for reach analysis purposes in order to recognize returning visitors and thus to obtain more precise analyses of the use of an online offering.
  • Tracking: Tracking” is used when the behaviour of users can be traced across several online offers. As a rule, behavioral and interest information regarding the online offers used is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests. Responsible person is the natural or legal person, public authority, institution or other body which, alone or jointly with others, determines the purposes and means of processing personal data.

Created with free data protection generator.de by Dr. Thomas Schwenke

Translated with www.DeepL.com/Translator (free version)